Client work

alexandraghionea.ro

A nutrition guide shop and a 320-post Instagram archive, static-first on Cloudflare.

Live site ↗(opens in a new tab)
alexandraghionea.ro on a laptop and a phone: the navy headline “Poți începe cu o farfurie.” (You can start with one plate.) above a plate of fish, pea purée, red onion and rocket, and a purple button to the guides

Overview

Astro prerenders about 330 pages; a small Cloudflare Worker only handles Stripe checkout, the payment webhook and signed PDF downloads from private storage. Lighthouse scores 100 for SEO and best practices.

Context

An online shop for a nutritionist’s PDF guides, plus an archive of more than 320 Instagram posts turned into fast, indexable pages.

Architecture

  • Static-first: Astro prerenders every page (about 330) at build time. Cloudflare serves them from the edge, with no server and no database query per visit.
  • Only three routes run code on demand, in a Cloudflare Worker: checkout, the Stripe webhook and the download.
  • Content is edited in Sanity and read once at build time, with TypeScript types generated from the schema.
  • Photos and videos live in Cloudflare R2: about 7,400 objects (originals plus WebP variants), with no egress fees.

Payments and delivery

  • Stripe Checkout, with the webhook signature verified on every call.
  • Resend emails the buyer a signed (HMAC) download link that stays valid for 30 days.
  • The Worker streams the PDF from a private R2 bucket. There are no public file URLs, and no customer data is stored.

Content pipeline

  • An idempotent Instagram importer: deterministic ids mean a re-run never duplicates posts or overwrites edited text.
  • AI agents transcribed the text inside images for 160+ posts, which made them indexable. Posts that are too short get noindex automatically.

Results

  • Lighthouse on mobile: 87 to 97 for performance, 95 for accessibility, 100 for best practices and 100 for SEO.
  • An AVIF hero image of 57 KB on mobile, inlined CSS and subsetted fonts.
  • A Markdown version of every page, plus llms.txt, for AI agents.
  • Static pages are free to serve, so traffic spikes cost nothing.